“Made in Australia” should mean made in Australia | Article | The Punch

Walking down the aisle of the average supermarket, the local shopper is bombarded with labels claiming a whole range of virtues including the Australian-ness of their product.

Even this kangaroo isn't sure if it's really AustralianEven this kangaroo isn’t sure if it’s really Australian

“Manufactured in Australia”, “Made in Australia from local and imported ingredients” and “Australian Owned” are just some of the catchcries that food manufactures use to get our attention and convince us to buy their product. This is an effective marketing tool, evidenced by explosions of claims on labels that line our supermarket shelves. But as always the devil is in the detail. Or – when it comes to food labelling – the devil is in the definition.

Australian consumers want to buy Australian-grown food not only to support Australian farmers but also because they have confidence in the standard and quality of food products grown and packaged in their own backyard. Often the Australian-ness catchcries touted on food labels are not clear and can be extremely misleading, making it difficult for the consumer to determine which part, if any, of the product was indeed grown in Australia.

Posted via email from timelady’s posterous

One thought on ““Made in Australia” should mean made in Australia | Article | The Punch

  1. Rob from Larundel

    I think products from supermarket shelves are the most misleading when it comes to labelling. You have Kmart’s generic bags of lollies that say “made from local and imported ingredients” – doesn’t actually say where they were made. Is it safe to say that they are made overseas with Australian sugar? What about peanuts – “local and imported ingredients” – are the imported components the peanuts and the local being the salt and oil? And why is it that it’s almost impossible to find the country of origin wordings? I say it is deliberate to increase the time taken to find the wordings to discourage ‘time poor’ shoppers from scanning over the labelling. It doesn’t help that the words are so small most people above 45y/o wouldn’t be able to read them without their specs. The labelling must be bold – “Made In ******” should be clearly seen by not only the buyer, but by others as to see who’s buying products that aren’t local.
    We have seen consumers snub Chinese grown garlic and pay 10 times as much for locally grown, only because the sign on the stand informs the consumer. This is exactly what manufacturers and retailers do not want us to know when buying our biscuits, fruit in jelly or tinned fruit. It’s time the fruit and veg labelling laws are applied to the market shelves – that way consumers will be properly informed and will then make their decisions, and not just solely on the best price!

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